Hi, I’m Aaron, Head of Product at JAMM Capital Technology, a venture-backed insurance technology startup currently working to build smarter auto insurance products for people who are buying new cars.  I have over 20 years of experience building digital products with my foundations in Software Development and Cloud Solutions Architecture with a current focus on User Experience (UX) research and design within the context of being a Product Owner/Product Manager.  I’ve applied and practiced these skills in my own consultancy, working with a major thought leadership consultancy, and currently at our technology startup.

I hold a B.S. in Information and Computer Science and a Master’s in Human-Computer Interaction and Design from UC Irvine. I also have current certifications as an AWS Solutions Architect, AWS Developer, and Professional Scrum Product Owner (PSPO).



  • Product Strategy
  • Value Innovation
  • Product Roadmaps
  • Reports/Presentations
  • Agile/Scrum/Kanban Methods
  • Design Thinking / Lean Startup

User Experience (UX)

  • Interviews & Ethnography
  • Surveys & Analytics
  • Journey Mapping
  • Wireframing & Prototyping
  • UX Evaluation / Usability Testing
  • Research Reports & Implications


  • Technical Product Management
  • AWS Solutions Architecture
  • Serverless Framework & Services
  • Familiarity with AI/ML, IoT, Voice
  • Full-Stack Development
  • SQL & NoSQL/Document DBs


TapKeg Home Page
Gensun Casual Living
Thousand Islands Winery
Thousand Islands Winery
TapKeg Home Page
Allovest Software LLC
TapKeg Home Page

Select projects shown.
More current projects available privately.