Wine Scout UX Research & Design
Wine Scout: Your trusty toolkit to explore the world of wine

Wine Scout is the result of a six-month user-centered design study in the wine industry. The project is a capstone led by students in UC Irvine’s Human-Computer Interaction and Design program. Our client, a Fortune 500 consulting firm, asked us to explore the intersection of wine and technology through a research and design process. We centered our study on a seemingly simple question: why do people drink wine?

My role in the project focused on user research interviews and analysis as well as iterative prototyping and usability testing while other team members completed the visual and interaction design.

You can view our project site at, which includes our Jobs-to-be-Done research themes overview, research white paper, a write-up on our design sprint, and an InVision prototype of our final design.